This is the internationally-renowned eyewear brands first store location in Florence.
The new store is situated in a historic building from the 1800s in the heart of the city. Ray-Ban, which is part of the Luxottica Group, has been careful to elevate the classic elements of the building, coupling them with a number of contemporary features. The store features traditional material such as red travertine marble contrasted with concrete and iron. The original ceilings have been restored in their original form but brought up to date with the brand’s grey and red colours.
Ray-Ban have utilised a number of new features in the store including digital elements that tell the customer about the brand in an interactive and dynamic way. The heart of the store is the ‘Custom Lab’ which allows customers to personalise their purchases – ensuring that each guest is able to truly put their own finishing touches to their eyewear.
