The UK’s leading independent outlet operator has announced a raft of lettings across their portfolio this summer as the sector continues to outperform other retail segments.
International brands Tommy Hilfiger, Guess, The North Face, and Levi’s have recently announced major upsizes while Radley London and Skechers have signed for new leases. Other high-profile names committing to new space include Carvela, Lyle & Scott, Timberland and Sole Trader.
With many centres reporting their best months, brands are seeking to capitalise on outlet retail’s continued strong performance. Across Realm-managed outlets, fashion houses are increasing their footprints either by relocation or upsizing into neighbouring units, allowing them to widen their offer and introduce new ranges and product lines.
Upsizing is enabling these brands to target new shoppers and create destination stores. For instance, Tommy Hilfiger has committed to a new 5,061sq ft unit at Livingston Designer Outlet, where new childrenswear ranges will complement an expanded footwear and accessories department.
Creating a ‘flagship experience’ is another key motivator behind these deals where brands are making greater investments in visual merchandising, digital screens and in-store tech. Additional services such as in-house alterations are also being offered, reducing the tangible difference between outlet and full-price stores, particularly for first-time shoppers.
