The two companies will raise funds for the non-profit organisation Lifeline with the launch of a six-piece capsule collection designed by Australian artist Joel Moore, more popularly known as Mulga.
The collection will include a t-shirt, drink bottle, cap, soccer ball, high bounce ball and tote bag and feature Mulga’s drawings of surfing, sunshine, native animals and sport — elements that help improve his mental health.
Adidas will donate $1 for every sale of its product at Rebel from 3-31 October. All money raised will support Lifeline’s mission to provide timely crisis support to Australians. Customers are also urged to donate to Lifeline online and in any Rebel store nationwide throughout October, in support of World Mental Health Day on 10 October.
“We’re continuing to see a significant increase in demand for Lifeline’s services across the board. The collab collection will not only raise vital funds to ensure we’re supporting Australians anytime, anywhere; it also highlights the positive impact that physical activity and sport can have on our mental health and wellbeing,” said Lifeline CEO Colin Seery.
