The sporting goods chain has teamed up with Fanatics and Under Armour to offer an even bigger range of sports gear to customers.
Rebel, Australia’s leading retailer of sporting equipment, apparel and footwear has secured the rights to be Under Armour’s exclusive retail partner in Australia until 2025, extending their original partnership agreement and ensuring that Rebel will continue to be one of Under Armour’s biggest wholesale partners in the Asia Pacific region.
As well as securing Under Armour, Rebel has announced a new 10 year partnership with Fanatics, leading online retailer of licensed sports merchandise. Rebel’s Managing Director Gary Williams said Australians’ love of sport made Fanatics a good fit for a partnership: “Given the growing opportunity popularity of international sports in Australia and increased exposure from pay television and digital subscriptions, this is a really exciting opportunity to grow the business in a considered way.”
