Red Sea Global (RSG) – the multi-project developer behind the world’s most ambitious regenerative tourism destinations, The Red Sea and Amaala – have launched Akun.
Akun is a new adventure sports brand that will create authentic and unique experiences for guests at RSG destinations, in line with the responsible ethos of the group.
Akun (Arabic for ‘to be’) is deeply connected to the ambition of empowering guests to find their way and just be. Be present. Be in the moment. Be real. According to RSG, the brand reflects a mission to encourage people to live meaningfully, where every day is different. It is about finding your way.
On the new brand, Group CEO John Pagano said: “We believe the experiences available for our guests are just as important as the destination itself, and this new brand will provide them with world-class experiences in land and in connection with the sky above.”
“Akun will offer a diverse range of ‘bucket-list’ adventures set in, over and throughout breath-taking sea and landscapes, and each builds on the exciting sense of exploration we nurture at our destinations,” stated Pagano.
