An Ohio-based spirits store is looking to expand regionally — and eventually nationally — with a new prototype.
Red, Wine & Brew, a Cleveland retailer founded by Sam Shah and Dr. Chetan Patel that is known for its vast of selection of craft beers, private label wines and cigars, has opened its first location beyond its home base, in Westlake, Ohio. The store design, by Jencen Architecture, was created to reflect the brand and support it for future growth.
As the first RWB brand evolution prototype, the store features a “Modern Americana” design style. The RWB brand is known for its knowledgeable staff members, who build lasting relationships that keep their neighborhood customers (or “friends) coming back. The Jencen team created a multi-purpose “Welcome Friends” bar-style cash wrap to greet friends at the entrance.
This multi-use area is not only a dramatic focal point, but is also extremely functional. It’s designed for four main functions, including checking customers out and hosting wine tastings. It also serves as a staging area where customers can place their items while shopping, and staging area for inventory deliveries.
