The Reebok sports clothing brand is advancing in Peru and plans an investment of more than 1.2 million dollars for its expansion through 2024.
The brand is betting on new spaces in the north of Lima and is expanding in the country hand in hand with the Panamanian Fashion Fitness Group.
“Our next step is to return to the technical basketball categories, where Reebok was very strong and also to soccer,” said Jaime Valdez, Country Manager of the brand in Peru. Currently, the brand is very well positioned in the training and jogging niche for women.
According to the manager, Reebok will open three more stores in Lima before the end of the year, one of them will be located in the Plaza San Miguel shopping centre.
“Until July 2024 we seek to open four additional stores, two in Lima and two in the provinces, in total there would be seven stores in two years. Each one will have an approximate investment of $180,000,” concluded the country manager.
