The greater Washington, D.C. regional grocery chain Giant Food is making a major, consumer-friendly change to its online grocery pickup service.
This is the latest in a continuing series of steps Giant has made in the past few years to expand the reach of its omni-channel grocery pickup offering. In December 2021, Giant launched a new online marketplace called “Ship2Me,” adding tens of thousands of new items for online pickup and delivery. The Ship2Me assortment includes expansions into health & beauty, home décor, seasonal items, kitchen & dining, outdoor, pet, and premium pantry items.
In the coming months, Giant Food plans to continue expanding the number of vendors and products available through Ship2Me. Giant Flexible Rewards customers can also earn loyalty points on Ship2Me item purchases, which can be redeemed for grocery savings with Giant or gas savings through Giant’s Fuel Rewards program.
In October 2021, the company began piloting the Flashfood app at three select Maryland and Virginia stores. Flashfood enables customers to browse deals on fresh items like meat, produce boxes, dairy and bakery items, as well as centre-store foods and snacks that are nearing their best-by dates. Purchases are made directly through the app, and customers then pick their order up from the Flashfood zone located inside their participating Giant store.
