REI, for the first time in its eighty two year history are will be selling its product through another retailer. The outdoor specialty co-op has teamed up with home furnishings company West Elm on a co-curated collection, called REI x West Elm, which consists of lifestyle products designed to help people feel at home while in the outdoors.
“Our customers enjoy the outdoors in a variety of ways – from running, riding and hiking, to simply sharing a meal and a moment of relaxation outside. We love the opportunity to partner with a brand that not only aligns with our values, but also shares our passion for curating great outdoor experiences.” – said Paul Calandrella, general merchandising manager for camp products, REI, which operates 162 stores.
“We designed this modern collection of colorful everyday entertaining essentials and sustainably sourced outdoor textiles to complement REI Co-op’s high performing recreational gear. Our collaboration with REI Co-op inspires families to bring the comforts of home to the great outdoors – from weeknights dining al fresco to relaxing summer weekends in the backyard.’ – said Jeffrey Hannoosh, senior VP of design, West Elm which has 100-plus stores and is a division of Williams-Sonoma.
