Lagardère Travel Retail specialist retail concept Relay has unveiled a new store at Shanghai Hongqiao International Airport Terminal 2 – the first expression in China of the brand’s new look.
Shanghai Hong Kong Airport Management Company (a partnership between Shanghai Airport Authority and Airport Authority Hong Kong which manages Hongqiao’s retail operations) said that the store, featuring “refreshing forest vibes”, stands out from other Relay airport and train station shops for its reimagined design.
The shop is notable for an alluring wooden structure complemented by interior plants that echo nicely with the interior space. A cosy reading area adjacent to the glass wall looks out on the airport apron. According to the Management Company, this has become a new item on passengers’ bucket lists and a “cultural oasis”.
In a significant transition to a hybrid business model, the Relay store offers a wide assortment including books, magazines, travel retail goods, creative products, toys, electronics, and art products. Management described the store as a space where commerce and arts meet and coexist; and somewhere that consumers can find international brands such as Lamy, Dyson, and Marshall, as well as domestic names like Xiang Jing (a Chinese sculptor) sculptures and VIESCA.
