Reliance Brands Unveils New Store

The Indian conglomerate, which inked the rights to sell US apparel brand Gap in India last year, launched Gap’s first store in the country.

The move comes ahead of plans to roll out multiple stores for the international retailer in the next 12 months.

Located at Mumbai’s Infiniti Mall, Malad, the new Gap store marks the brand’s re-entry into the Indian market after it severed ties with its former partner Arvind in 2020.

In July last year, Reliance Retail Limited entered a long-term partnership with Gap Inc., to bring the American fashion brand to India. Since then Gap has been made available across 50 shop-in-shops apart from retailing on Reliance Retail’s fashion-focussed e-commerce platform Ajio.

“Reliance Retail now initiates the second phase of the launch with the new Gap store in Infiniti Mall. The expansion of Gap’s India presence will include a series of freestanding store openings across the country in the coming months,” the two said in a statement.

A second store will open in Guwahati later this month, followed by stores in Hyderabad, Delhi, Bengaluru, Chennai and Kolkata, said a top executive at Reliance Retail Limited, told the Mint. Overall, the retailer will open 50 stores in the next 12 months.

Most Popular