Rent The Runway Focusing on Ecommerce

Its retail locations in Chicago, Los Angeles, San Francisco and Washington D.C will all be permanently closed.

Rent the Runway’s business model revolves around women renting designer ball gowns and party dresses for special events which allows guests to keep the costing low while enjoying designer, luxurious pieces. With the world of weddings and black-tie events coming to a halt when the pandemic hit, the business has had to make a number of difficult cost-saving initiatives. 

Rent the Runway will be keeping one location open, its New York City flagship, which will be turned into a permanent drop-off site with the brand saying it now has plans to continue to grow its network of drop box locations.

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