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Rent the Runway Pop-Up Extended

Mall of America is extending the Rent the Runway pop-up another month based on positive customer response.

The exclusive 3,000sq ft pop-up shop opened on 18 March and features thousands of gowns, dresses and accessories from previous Rent the Runway collections that were once available to rent. Originally slated to last while supplies last, now, the pop-up will remain throughout the month of May.

Rent the Runway was founded in 2009 with the vision to give women an “endless closet” instead of purchasing a dress for a specific event to only wear it once. The retailer has previously partnered with Amazon and Saks Off 5th for online sales.

“Shoppers have loved this addition, especially with all the dresses costing only $85,” Jill Renslow, Chief Business Development and Marketing Officer of Mall of America recently told Chain Store Age. “We have also found unique ways to promote the store.”

At 5.6 million square feet, Mall of America, located in Bloomington, Minnesota, is the largest shopping and entertainment complex in North America with up to 520 world-class retail stores and restaurants and several entertainment attractions.

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