McArthurGlen Designer Outlet Cheshire Oaks has teamed up with By Rotation, the social fashion rental app to rent, lend and buy designer fashion, to launch 10-day pop-up this summer.
In a first for McArthurGlen, the partnership will be brought to life with a standalone fashion rental pop-up space, where guests will be invited to explore the By Rotation app and rent items directly from the space. The centre will host the most sought-after wardrobes of the By Rotation community, with styles for every occasion. From a low-key birthday dinner to a far-flung destination wedding, the pop-up promises to deliver joy as guests discover hidden gems before shopping for their accessories from the wider centre brands.
By Rotation is a free app for fashion lovers to rent and lend their own wardrobes. It promises a new way to consume fashion and as the only purely peer-to-peer rental model, it prioritises its community and positions itself as a social app. Not only does it allow its users to rent out quality pieces at a fraction of the retail price, it also economically empowers them by allowing them to monetise their wardrobes.
Boasting a vibrant and diverse community of over 300,000 users – from students, professors, bankers, and lawyers to style icons, fashion A-listers, celebrities and royals, the By Rotation pop-up will invite guests to rent from a selection of over 150 sought-after fashion items, specially selected from the app’s top ‘Rotators’. Rentable brands will include The Vampire’s Wife, Ganni Jacquemus, Zimmermann, Rat&Boa and Rixo.
