Replay makes its debut in Australia and New Zealand with the new distribution partner Pas Group, a leading Australian company in the clothing and sports sector.
Among the first steps of the strategic
distribution plan for new markets is the opening of the brand’s online store
from 14 March and the inauguration on 31 March of the new Melbourne Chadstone
Replay Flagship store.
“I am thrilled to be able to expand our network by entering Australia and New
Zealand. We are proud to collaborate with Pas Group, which is characterised
by great passion and determination and I am sure that together we will develop
Replay’s presence in such strategic markets,” commented Matteo Sinigaglia, CEO
of Fashion Box, the group to which Replay belongs.
The expansion project in Australia and New Zealand will complement the global sports sponsorships of local ambassadors, such as former American basketball champion Corey Williams. The distribution agreement signed with Pas Group envisages a multi-channel approach to new markets, integrating retail, wholesale and online.
Founded in 1981, the Fashion Box group is now present with its Replay, Replay & Sons and We Are Replay brands throughout Europe, the Middle East, Asia, Latin America and Africa, for a total of over 50 countries. The distribution network includes 4,000 multi-brand stores, 124 single-brand stores and 213 corners and shop-in-shops. Exports represent 92 per cent of turnover, which in 2020 amounted to 234.3 million euros, down by -11.4 per cent due to the pandemic.
