Its exports currently account for approximately 92 per cent of total revenue, and between 2021 and 2022 it will have opened 22 new stores in strategic locations worldwide, from monobrand stores to retail corners and concessions.
In addition to the recent opening in Doha,
where Replay inaugurated a 136sq m store at the Vendôme Mall, the city’s new
luxury shopping destination, the label has established a presence in Egypt,
South Africa, Dubai, Hungary, Serbia, Russia, Singapore and Australia. In
total, Replay has increased its retail area by 2,000sq m, in strategic
locations across Europe, Asia Pacific, the Middle East and Africa.
“We were still short of a few regions to complete our global brand positioning:
we managed to reach Australia, soon we will do the same in New Zealand, and we
have boosted our presence in the Middle East, where we expect great results
also thanks to the [football] World Cup next October,” said
Matteo Sinigaglia, CEO of Replay’s parent company Fashion Box,
speaking to FashionNetwork.com. “We want to be a global brand recognisable
for its strong Italian identity. We try to improve both our products’ intrinsic
value and the way we communicate with consumers. Denim is our core business,
and we are intensely focused on innovation and materials quality, also in order
to guarantee a high level of comfort,” he added.
Replay currently features a full wardrobe for men, women and children, including accessories and shoes, and the label is posting double-digit increases in all categories. “We will exceed €300M this year, with double-digit growth. Our main markets are central and northern Europe and the Middle East, but Italy too is doing very well,” said Sinigaglia.
