On 6 January, 247 by Represent, the British luxury performance apparel brand, Marchon, the UK’s leading functional training brand and Puresport, the global leader in wellness nutrition and CBD products, will come together to celebrate four days of fitness to start the new year, hosted through the luxury retailer, FLANNELS.
FLANNELS will kickstart the collaboration with a pop-up launch in its FLANNELS X flagship, housing a collaborative apparel collection from the brands. Following this, Puresport will host a public run, Marchon has prepared two days of workouts and the fitness series will end with a panel talk featuring industry leaders, George Heaton, Michael Murray and Ollie Marchon, hosted by Vogue Business’s Lucy Maguire. The talk will feature discussions from the panellists around how brands are responding to the evolution of sportswear, the importance of building a community and how fitness remains a key pillar of each brand’s core values, being instilled into their leadership and how this can be attributed to their success.
The collection will boast a varied range of active and lifestyle apparel, featuring one training jacket, a hoodie, t-shirt, and tank top. This will be accompanied by a training pant, shorts, socks and a set of wristbands. Launching on the 6 January, this capsule collection will be sold exclusively in the FLANNELS X store as well as FLANNELS.COM. Following this, the collection will then drop on REPRESENTCLO.COM on 10 January at 8pm.
David Epstein, Managing Director of Premium and Luxury at Frasers Group, comments: “The exclusive launch of this collection demonstrates FLANNELS’ ability to blend trending product with innovative experiences, in collaboration with our category-leading brand partners. Throughout January, FLANNELS X will play host to several initiatives, bringing the community together and strengthening FLANNELS’ active category.”
