The parent company of Burger King, Tim Hortons and Popeye’s will update the format of 10,000 drive-thru locations.
The heart of the renovation will include installing as many as 40,000 digital screens with predictive selling technology, integration with restaurant loyalty programmes and the ability for remote, contactless payment, reflecting the strategic importance and value of the drive-thru experiences to RBI’s iconic restaurant brands.
Jose Cil, Chief Executive Officer of RBI commented: “Our customers have sought out our drive-thru lanes for our iconic food and beverages throughout the Covid-19 pandemic – even in the face of mandated dining room closures around the world. We believe strongly that it is time to modernise our drive-thru lanes throughout the US and Canada to provide even better, quicker and contactless services for our customers.”
While Josh Kobza, RBI’s Chief Operating Officer commented: “We have attracted exceptional digital and technology talent to join our global team and our digital drive-thru menu board initiative is just one in a series of strategic projects that we are rolling out over the next year to strengthen our business model and improve the level of service we provide to our guests.”
