MINISO, the fun-inspired lifestyle retail shops where many items are pocket sized and most cost under £10, is set to accelerate its ambitious expansion with at least a further ten new stores opening nationwide in 2023.
The next is Wandsworth in South London on 10 March, which will be its sixth in Greater London alone. Larger than life grand opening events have established the exuberant personality of the brand and attracted lengthy queues of shoppers to join in the celebrations.
MINISO made its mark by opening ten stores in the past year alone. Both new and established MINISO stores such as Manchester and Cardiff are seeing a loyal clientele beyond the peaks of typical seasonal purchasing, looking for everyday items and gifts that are simpler, smarter and with a quality, modern design-led style.
MINISO was founded by CEO Ye Guofo in 2013. It operates over 5,300 stores in more than 105 countries and regions including the UK, US, Canada, Australia, Spain, UAE, India, and Mexico. MINISO is listed on the NYSE and HKEX.
The first MINISO store in the UK opened in Ealing, West London in 2019, followed by six further stores during the pandemic, then by its flagship at Westfield London shopping centre in west London. Now 18 MINISO shops [as at March 2023] across the UK bring new energy, a bright shopping environment and mass appeal. Christmas 2022 trading was particularly strong and proved the success of an intensive programme to open five stores in November and December 2022. Its management attributes this to its rewarding and well supported franchise opportunity.
MINISO has stores in London – *Westfield London at White City (flagship store 2,200 sq ft),*Brent Cross, Ealing, *Lewisham – and *Basingstoke, *Birmingham, Brighton, Cambridge, Cardiff, *Gateshead, *Harrow, Leeds, *Manchester, Nottingham, Oxford, *Reading, *Solihull. * = opened in 2022.
Wandsworth, Southside Centre, London, opens in March 2023.
