Retail to be Redefined at Guangzhou Jinghu

Led by Aedas Director Fiona Chen, Founder and Global Principal Designer Keith Griffiths, the team has designed a plan that will merge the placemaking features of traditional buildings and the climatic characteristics of the Lingman region.

The idea behind the project is to redefine a new retail typology of shopping mall and it is aiming to be the future-oriented landmark of Guangzhou.

Located in Huadu District of Guangzhou, the project encompasses an 11-storey retail podium and a 100m tower. With an irregular architectural volume, the retail podium has a large massing placed on the plot that could cause a huge impact on the city. Therefore, reducing the sense of oppression brought by its mega-structure to the city is one of the biggest challenges in this project. At the same time, how to deal with the split narrow plots to design them into a unified project is another tough difficulty.

During the progress of the design, the team has put a great emphasis on shaping a multi-scale space to cater for different target groups by traditional social scenario in a modern retail space. “There were lots of interesting local characteristics that should be preserved in the project, so we have adopted the traditional context to create a vibrant retail environment with local features,” said Aedas Founder and Global Principal Designer Keith Griffiths.

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