Retailers on Online Platforms Doubles in Korea

The number of retailers selling products through digital marketplaces more than doubled over the past five years, data showed Tuesday, reflecting the growing popularity of online shopping.

Some 543,000 businesses sold products via shopping platforms, such as Coupang and Naver in 2022, rising sharply from just 218,616 tallied in 2018, according to the data compiled by the National Tax Service.

The number of rental cottages and guesthouses also shot up from 11,135 to 23,957 over the period, apparently as more consumers preferred accommodation options with more privacy amid the Covid-19 pandemic.

The data also showed that the number of cafes in the country came to 93,069 in 2022, up 80 per cent from five years earlier.

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