The retailTRUST and the British Retail Consortium have joined together to raise around £10M for the retail staff who are facing financial distress as a result of the coronavirus pandemic.

The new campaign, titled ‘CaRe20 – Caring for Retail during Covid-19’ has been designed to offer financial, emotional, physical and vocational support to store workers who may not be eligible for support from the government during this worldwide health emergency.

The new collective will offer a lifeline to people on retail’s front line who continue to put the health and wellbeing of customers ahead of their own, including contractors and temporary staff who have already been left out of work and those employees who need more than financial help.

The money that CaRe20 will raise will support thousands of people working in the retail sector through a series of initiatives, including:

  • Financial grants to help with food, essential bills, childcare and other necessities
  • Telephone and online counselling to help those with stress and anxiety
  • Support with physical exercise and tips
  • Upskilling and retraining for those facing redundancy or seeking a new role
  • Online self-help tools and resources through