Mattress retailer Emma more than doubled its turnover in first half of 2020 to 44.3 million euros in the UK.

In the UK, the Frankfurt-based D2C brand achieved a turnover of 44.3 million euros in H1. The figures demonstrate that Emma’s recent strategy has paid off. For the second half of the year, the company aims to keep its growth rate equally high and wants to double YOY sales in the whole of 2020.

Emma Matratze

Santosh Marrivagu, Country Head UK and Ireland, said: “By achieving significant process innovations, we are able to give our customers the best sleep experience at a great price.” Emma is the most searched for mattress in the UK, outperforming its domestic competitors. “Our goal is to maintain our dynamic growth while ensuring that all workflows and capacities are extended accordingly,” explained Marrivagu.

“As a Sleep Tech company, continuous innovation is a core element of our business strategy, not only regarding products and solutions we bring to our customers but also in how we organize and conduct our business. I am confident that the optimized portfolio will support Emma in achieving the revenue target for 2020 and thereby strengthen our leading market position in the UK,” stated Marrivagu.