A real estate strategy and development advisory firm founded by industry experts, REVO focuses on creating a journey and transforming experiences to keep customers engaged. Here, RLI speaks with Kareem Attiyat, Managing Partner and Marta Bural, Partner – Retail Development and Leasing about what the company offers its clients and highlights some of the landmark destinations they have been working on across the Middle East.
A trailblazing real estate strategy and development advisory company, REVO was born out of the belief that traditional methods still employed in the industry were no longer effective in today’s constantly evolving world that has forever changed consumer habits.
Instead, the company offers its clients a value proposition; showing them the prospects for their project and how it will work in which the team creates a fully-fledged vision for that project before any design works begin.
Being part of some of the MENA regions most recent game changing mixed-use and retail developments, the team at REVO offers a wide spectrum of services for developers to create bespoke lifestyle destinations.
These services encompass market study and development analysis, design, diagnostic review, peer review and functionality advice, development regeneration, branding and marketing, signage and wayfinding, asset management – pre and post operations, merchandise planning and leasing services, retail delivery, brand sourcing & franchising and entertainment & IP’s with offices in Dubai, Abu Dhabi, Manama, Riyadh and London.
“Our offer has always been predominantly focused on mixed-use developments as well as individual sites,” explains Kareem Attiyat, Managing Partner of REVO. “Having said that, every year or so we get the chance to diversify and recently we had the opportunity to engage in a purely residential development in which we were asked by the developer to review the design and enhance the development since they have seen the value of a different mind-set,” he continues.
REVO was created as a partnership formed as an actual investment in multiple companies. These are Studio R, a design firm, 4MAAT, a company focused on artwork, 43 North, a restaurant development company based in the UK and Trademark, a brand management and strategy building company that helps clients build strong brands that speak for themselves and achieve long-term business success.
Some of the company’s recent work includes the Al Hudayriyat project, a leisure destination that features lifestyle dining, camp site, Parkour high ropes and climbing, BMX track and sports district among others. “This development is currently the catalyst for the new urban development for Abu Dhabi which was opened by HH Sheikh Mohammad bin Zayed. Al Hudayriyat is part of a larger mixed-use masterplan that’s still ongoing,” explains Marta Bural, Partner – Retail Development and Leasing at REVO.
Additional projects include Muvi Cinemas, a scheme that Kareem explains they were blessed to work on with the founder Sultan Al Hokair, being an integrated team; they delivered the whole nine yards from the thought process to opening and building brand equity. Walk of Cairo is a development acquired by Bonyan Development & Trade in Egypt. The development that once housed furniture and home design shops, was redeveloped into a lifestyle destination featuring dining, retail and entertainment experiences. Meanwhile Multicentro is a shopping mall located in the city of Panama and REVO have been asked to develop a strategy to reposition the asset. “Our goal was to redevelop the shopping mall to an outlet due to the demographics and being an offering that does not exist in the city. The transformation was extremely successful that generated higher footfall figures and saved an investment that is more than 15 years old,” Kareem says.
In the pipeline, REVO has schemes in the works in UAE, Saudi Arabia, Bahrain and Egypt that covers mixed-use, entertainment, retail and residential. One such scheme of their own creation is the Social Village, which is a boutique experience being created as an abstract mixed-use development with retail and F&B units as its main components. This project is arranged around and link two main plazas: Piazza del Mercato and Piazza della Fontana. On two opposite corners, above the village, two other larger components are located – the 60-room boutique hotel that also features lobby facilities, all-day dining restaurant, small business centre and roof-top swimming pool with a bar. On the opposite side is an office building that accommodates 3,300sq m per level.
When discussing their upcoming pipeline, Kareem and Marta both say that for any development, there must be a value proposition that relates to the visitors and community that enriches live and serves gaps in the market.
“There is no one size fits all and each development on its own should keep their visitors engaged. We need to follow customer trends and provide an offering that they respond to. Visitors always look for destinations that can enrich their experience and entertain them,” Marta says.
The Group believe that F&B is key to any destination, and they offer restaurant development through their 43 North company, which has recently developed two exciting venues, The Red Duck which offers contemporary Chinese classics and Bamia which offers customers Eastern Mediterranean dining. 43 North approach highlights the three elements of people, space and business.
Speaking about what makes the company different and unique, Attiyat explains that REVO focusses on four main areas, first is the personal touch the company offers at every level, the second is the team at REVO and their dedication, third is taking inspiration from the world around them and finally, they develop projects that are their own and this allows them the format to excel.
Speaking about what makes the company different and unique; Kareem explains that there are four things that make REVO stand out. First, the company offers a personal touch at every level; secondly, the unique team at REVO and their dedication; third, taking inspiration from the world around them; and finally they develop projects that are their own and this allows them the format to excel.
“Despite the challenges that have arisen due to the unavoidable slowdown of developments in recent times, there is a market for new developments and we will continue to develop smart and innovative offerings that respond to the needs of customers and keep them engaged,” Kareem concludes.