RH (formerly known as Restoration Hardware) has made two acquisitions as part of its ongoing brand transformation and strategy to be a leader in luxury.
RH has acquired Dmitriy & Co, a to-the-trade custom upholstery atelier. The founders of the company, Donna and David Feldman, have been hired by RH to create RH Couture Upholstery.
In addition, RH said it has acquired Jeup, a to-the-trade custom furniture atelier. Company founder Joseph Jeup has been hired to create RH Bespoke Furniture.
RH also announced the hiring of Margaret Russell, former Editor-in-Chief of Architectural Digest and Elle Decor, to create RH Media, which it described as a content platform that will celebrate the most innovative and influential leaders who are shaping the world of architecture and design.
“Today’s announcements, plus our previous acquisition of Waterworks, firmly plant four RH flags at the very top of the luxury mountain, and clearly state our intention of establishing RH as an arbiter of taste and design in the to-the-trade, luxury home furnishings market,” said Gary Friedman, Chairman and CEO, RH.
