The men’s active wear brand has opened a flagship in New York City, which is set to be followed by its first store in Boston.
Founded in 2014, Rhone currently has four stores – three in New York City and one in Connecticut. The brand can also be purchased in all Equinox locations, at Nordstrom, Dillard’s, Peloton Studios and more than 350 gyms across the country. The new 1,500sq ft flagship is located in the Flatiron District boasts a modern aesthetic that intends to evoke movement. Rhone’s partnership with Tonal is highlighted in the store, with customers able to try out the products.
Both this store and the soon to open Boston store house a full assortment of Rhone’s products including its premium active wear and technical collections. To celebrate the new spaces, limited edition t-shirts will be sold at both locations.
Nate Checketts, Chief Executive Officer and Co-Founder of Rhone, commented: “Our focus has always been on how Rhone can add value and create a sense of community for our customers. With these two retail locations, we’re deepening our commitment to meeting customers where they are, establishing meaningful, in-person connections, and providing top-notch experiences.”
