Ribble Cycles have opened their brand new, landmark state of the art flagship showroom in the heart of the Ribble Valley.
The 2,000sq ft state of the art showroom has been designed to showcase Ribble’s complete award winning and critically acclaimed bicycle range and provides a brand new bicycle retail proposition blending digital with the physical to create a unique, totally immersive and all-sensory consumer experience.
The spacious flagship has been designed to individually showcase every bike in the Ribble range with a generous amount of space to allow the customer to interact with the bikes and appreciate the design in detail. Sense of space also expands to consumers being given control over their own environment with information immediately at their fingertips: dedicated product information is contained on digital display screens beside every bike on display, allowing the customer to truly experience the bike in action alongside key information including spec, geometry, pricing, FAQ’s and reviews.
“We wanted to create a brand showcase which would define the future of cycle retailing and represent our world-class credentials. Putting the Ribble brand experience in the heart of the Ribble Valley set amongst the most incredible riding routes directly from our doorstep was of paramount importance. From the moment you step into the showroom you will enter a truly immersive experience and it will completely challenge the notion of a traditional bike shop. I passionately believe that we have created a major step forward for retail standards and possibly the best bike shop in the world at launch.” States David Stacey, Commercial Director, Ribble.
