Tokyo-based brands operator Itochu Corporation has secured exclusive rights to distribute South Korean beauty brand TonyMoly in Japan.
“We will begin the business deployment in cooperation with Piala Inc and P2C Inc from March,” the company said in a statement. Piala will undertake marketing and PR activities while P2C will manage the e-commerce and wholesale businesses.
TonyMoly was launched in South Korea in 2006 by Haedong Bae, offering skincare, makeup and hair and body care products. The brand gained popularity among young Asian customers during the first decade of its operation thanks to the booming Hallyu wave (Korean Wave) in the region. TonyMoly has more than 350 retail stores in 50 countries. The brand’s net sales last year expanded to about $89.7M based on retail value.
