The company has opened its 1,000th global store on Corso Buenos Aires in Milan and the celebratory event was hosted by CEO and Founder Raymond Cloosterman.
“Twenty-two years ago, Rituals opened its very first store in Amsterdam and since then continued its growth and success. While it took the brand four years to get from opening one store to a second store, it is now opening four new stores every week somewhere in the world. The opening of our 1,000th store is of course the cherry on the cake,” explains CEO and founder Raymond Cloosterman.
The brand’s continued expansion also reaches into the travel retail sector, where the brand is partnering with Dufry on new standalone store openings at airports in Madrid, Barcelona, Alicante and two openings in Palma over the coming months.
“Rituals’ commitment to expanding the wellbeing offering for travellers means partnering with forward-thinking retailers to unlock the most strategic locations to reach them. With travel retail being the first introduction of the Rituals brand to many consumers worldwide, it is essential that we keep growing and investing in this channel to build both brand awareness and the opportunity-rich well-being category. Across the globe, we are providing more and more opportunities for consumers to take a moment to prioritise their wellbeing – wherever they may be,” said Melvin Broekaart, Rituals Global Travel Retail Director.
