Rituals and Novotel have announced an iconic partnership that sees two brands who share an integral commitment to wellbeing and sustainability join forces to inspire more kindness and greater self-care in travellers across the world.
The Rituals product line can now be found in 136 Novotel hotels across France, and will be available in the rest of Europe (Italy, Spain, Portugal, Greece, Andorra, Monaco, Austria, Bosnia, Bulgaria, Czech Republic, Hungary, Lithuania, UK, Belgium, Germany, Poland, Netherlands, Luxemburg, Switzerland, Romania) by the end of the year, covering a total of 159 hotels. There are also plans to expand the partnership to 11 hotels in Canada and the USA later in the year.
The introduction of Rituals’ “The Ritual of Karma” hotel collection – comprising over 90 per cent ingredients of natural origin – to the Novotel experience encourages guests to prioritise self-care during their stay, aiming to create meaningful moments of reflection and precious personal time whether they are stepping into the bathroom or unwinding in their rooms. Complimentary VIP gifts – which include links to online yoga classes – ensure that the self-care journey follows travellers’ home or to their next destination, supporting them in integrating wellbeing practices into their everyday routines.
To further elevate the partnership, the two brands are developing pilots to introduce a Rituals’ hotel tower display, which will enable guests to purchase a limited assortment of bestsellers in the reception area upon arrival or departure. Rituals’ fragrance system, L’Atelier du Parfum, which can scent larger areas of up to 250sq m, is also being tested in selected Novotel locations.
