Rituals , a Dutch chain focused on cosmetics, fragrances and well-being, expands its commercial network in Spain with a new opening in Seville, in the Nervión Plaza shopping center.

In the Andalusian complex, Rituals has installed itself in premises with a surface area of ​​130 square metres, where it distributes its various ranges of products: facial, body, perfumery, hair and home products.

The inauguration of this space is part of the commercial expansion plan in which Rituals has been immersed since its landing in Spain in 2010. Thus, last year the chain closed the year with 87 stores and a dozen openings and, for this 2022, plans to open another 10 spaces and thus touch the hundred stores.

The chain (which in global terms operates in 30 countries with more than 700 establishments) manages its activity in Spain and Portugal through the subsidiary Rituals Cosmetics Ibérica, created in 2016 . Although the management team controls both countries, operations in the national market are carried out through the company Rituals Cosmetics España.

Recently, Rituals joined Mango’s online offer , which began to distribute a series of items from the Dutch brand in its e-commerce. This marketing began in Spain, although it will be extended to other European countries in the coming months.