The premium Dutch cosmetics brand has taken 2,000sq ft on a new five-year lease, with the new store opening this week after a high-quality fit-out.
Rituals offers an extensive collection of luxurious yet affordable home and body products turning everyday routines into meaningful rituals. From foaming shower gels to scented candles, Rituals helps to elevate at-home moments with its selection of award-winning scents.
Rituals will complement and bring further diversity to the offer at Touchwood, in line with the strategy put in place by owner The Ardent Companies UK (“Ardent UK”) and appointed asset manager Sovereign Centros. Other notable additions to the tenant roster already this year include electric car manufacturer Polestar and luxury watch brand Tag Heuer, with other major retailers including John Lewis, Zara, Next and River Island.
Penny Grivea, Managing Director for UK & Ireland at Rituals, said: “We are so excited to be expanding the Rituals interactive experience in the UK. After an unexpected year, we understand more than ever the need for moments of joy. The new Rituals store will help customers to transform daily routines into meaningful rituals by finding the perfect scent to truly unwind and relax. This opening marks an exciting time for the brand in growing our retail presence across the UK and Ireland.”
