Luxury beauty and wellbeing brand Rituals Cosmetics is set to unveil a captivating Ramadan Pop-Up for the first time in the GCC at Avenues Mall, Kuwait, from 10-16 February 2025.
As part of the pre-launch phase from 10-16 February, guests will have the opportunity to pre-order The Alchemy Collection ahead of its official launch in the GCC. Kuwait will be the only market in the region to offer this exclusive opportunity, allowing customers to be the first to experience the transformative power of Rituals’ newest collection. Inspired by the ancient practice of alchemy, this collection blends luxury, innovation and sustainability, featuring indulgent body care products infused with amber and myrrh to provide a truly sensorial experience.
Following the highly anticipated pre-launch, The Alchemy Collection will officially debut across the GCC on 17 February 2025. Exploring the synergy between the earth, the stars and the natural elements, Rituals invites everyone to embark on a journey towards transformation with a collection of beautiful products.
The limited-edition will also see the debut of two new products: The Alchemy Collection Body Scrub, Rituals’ brand-new innovation that is meant to transform your self-care routine. Experience the rejuvenating power of the black volcanic sand scrub, an elixir for detoxifying magic that revitalizes your body. The luxurious blend stimulates cellular renewal and promotes healthy, glowing skin.
Meanwhile the Alchemy Collection Face Mask is like luxurious skincare magic in a jar. A transformative, 4-in-1 treatment containing 24-karat gold flecks. It rejuvenates, softens, gently exfoliates and hydrates, resulting in glowing and smooth skin while preventing fine lines. It’s a routine that bestows transformative effects on your overall wellbeing and glowing complexion.
