The Rituals Cosmetics brand has escalated the global expansion of its wellbeing category with the opening of the brand’s first pop-up store in China at Hainan Tourism Duty Free Shopping Complex (HTDF) with Lagardére Travel Retail.

The first Rituals pop-up in China is inspired by the most healing abode, one that travellers will always return to – home. With the brand’s vision of elevating everyday life into meaningful moments, Rituals believes that ‘home’ provides an essential reprieve from physical and mental exhaustion; a haven from the distractions of the outside world.

Located in the Atrium on the first floor of HTDF, the Rituals pop-up store aims to provide travellers to Sanya with a welcoming space to nourish the body, mind and soul through healing aromas and the discovery of Rituals’ range of home products.

“Rituals’ goal is to inspire an emphasis on health and wellbeing that spreads around the globe; this is why we have always been committed to practices rooted in kindness and love, passion and joy. It is about creating more meaningful moments for consumers and improving their lives. Our message is clearly resonating with consumers around the world, and we are proud to continue our wellbeing expansion mission with our partners at Lagardère Travel Retail by bringing sustainable and luxury wellbeing to Chinese consumers,” said Melvin Broekaart, Rituals Global Travel Retail Director.