Allbirds and adidas have forged a unique collaboration to create FUTURECRAFT.FOOTPRINT – the first shoe with a carbon footprint of less than three kilograms.
Seeing the possibilities of accelerating a carbon neutral future for sports and style, the two companies teamed up to forge a unique partnership: opening up their materials, supply chains and innovations to each other.
With each pair having a carbon footprint of just 2.94kg CO2e and created with 63 per cent less emissions, FUTURECRAFT.FOOTPRINT showcases a new approach to more sustainable design and an alternative method of manufacturing that drastically reduces carbon impact.
“Our partnership with Allbirds is a beacon of what can happen when competing brands from the same industry see the possibilities in coming together to design. By truly co-creating and providing each other with open access to knowledge and resources – such as Allbirds’ knowledge of carbon calculation and experience with natural materials, and adidas’ capabilities in manufacturing and performance footwear – this is a call-to-action for other brands, and a milestone in the sports industry achieving carbon neutrality,” said Brian Grevy, Executive Board Member Global Brands at adidas.