As part of a region-wide omni-channel strategy, globally viral US makeup brand RMS Beauty has launched across Watsons stores in key retail locations at Dubai Mall, Mall of Emirates and Dubai Festival City via SECRET SKIN, the brand’s regional representative and distribution partner.
An industry game-changer, RMS Beauty redefines traditional beauty standards with its ‘living-ingredient based products and refillable packaging. Formulated using raw, food-grade, organic and natural ingredients that are sustainably sourced from the depths of nature and unique to indigenous cultures, RMS prioritises efficacy and durability with nourishing ingredients in their line.
A pioneer of the clean beauty movement, Rose-Marie Swift founded the eponymous brand in 2009, unwavering in her quest for innovative ingredients that perform. A celebrated master makeup artist for over 35 years, RMS Beauty was inspired by Rose-Marie’s health journey; her lightbulb moment was realising that cosmetics could be made with better, safer ingredients while simultaneously making women feel more beautiful, bold and authentic.
David Olsen, CEO RMS Beauty and Managing Director of Highlander Partners that has been fuelling the brand’s growth since 2021, said: “We have seen a strong response to the globally loved brand from avid customers in the Middle East since we first introduced RMS in the region. I am excited at the prospect of launching with key retail partners through Secret Skin, so that we continue to push the beauty industry with our pioneering formulation standards and innovations that RMS is known for.”
