Watches of Switzerland Group is remodelling and extending its Rolex showroom within the shopping arcade of the Wynn Resort and Casino, Las Vegas.
The store will install window displays utilising LED panels from Dynamix Pro, which will combine physical product displays with digital presentations. In an effort to make things even more interesting for Rolex fans is a video that shows a robotic arm picking Rolex watches from packed virtual shelves and bringing them to the front of the window.
A severe dearth of Rolex watches means that the massive showroom intends to shift focus to other brands instead of looking like an empty space. The multi-brand Watches of Switzerland showroom gives dominance to independent watchmakers such as MB&F, Bovet, and Chopard, who all now have corner in the new Wynn showroom.
“At Watches of Switzerland, we have no preference between multi-brand showrooms, mono-brand boutiques, or e-commerce,” says David Hurley, Executive Vice President, Watches of Switzerland USA. “The client ultimately decides, and we are investing behind all three areas,” he adds.
