RS No. 9, the retail format focused on the legendary British rock band, has opened two U.S. pop-ups, with locations in New York City’s Union Square neighborhood and another on Santa Monica Blvd. in Los Angeles.
Both are open Oct. 18 through Oct. 29. A third pop-up, in Tokyo, will open on Oct. 20. The temporary stores mark the first expansion of the RS No 9 retail brand outside of the U.K., where it made its debut in 2020 with a permanent store on Carnaby Street in London. The pop-ups open as the Rolling Stones are set to release their first album (“Hackney Diamonds”) of new songs in 18 years on Oct. 20.
The pop-ups feature Hackney Diamonds-related merchandise and items from brand’s recently announced collaboration with New York City-based creative studio KidSuper, including T-shirts, hooded sweatshirts, hats and other accessories. Signed fine-art prints and limited-edition music formats from Rolling Stone band member Ronnie Wood are also available.
The RS No.9 retail concept was created in partnership with Bravado, Universal Music Group’s merchandise and brand management company. Bravado represents artists in more than 40 countries and provides services that include sales, licensing, branding, marketing and e-commerce.
