Rolls-Royce Motor Cars has opened its first Private Office outside the UK, in Dubai, which is the first among similar facilities planned for luxury hot spots around the world.
Private Office Dubai serves as an extension of The Home of Rolls-Royce at Goodwood offering offers exclusive product previews and detailed commission consultations. It is home to the first Bespoke Designer and Bespoke Client Experience Manager located permanently outside Goodwood.
“The inauguration of a permanent Private Office located outside Goodwood in Dubai, UAE signals huge progress for Rolls-Royce. For many years we have been inviting our VIP clients to The Home of Rolls-Royce in Goodwood – and now, following significant demand, we are bringing Goodwood to the world. Not only will we be permanently locating a member of the Rolls-Royce Bespoke Design team and Bespoke Client Experience Manager in this new outpost, but we will also be leveraging the very latest technology to allow our Middle East-based clients to explore our Home in West Sussex remotely and see their own Bespoke Rolls-Royce come to life. This is yet another step in the evolution of the marque, rooting itself as a true House of Luxury with effortlessly elevated design services that are on a par with our products. The Private Office will complement and support our regional Dealer Partners by enhancing our clients’ experiences of Rolls-Royce,” said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars.
