Roots Corp. is partnering with Stadium Live, a Gen Z-oriented platform for sports-focused virtual activity and commerce, to deliver branded digital experiences.
The partnership will debut a digital apparel and accessories collection launching in the Stadium Live Roots store, as well as physical apparel inspired by the digital-first collection.
Stadium Live users participate in sports-focused gameplay and livestreams, collect virtual items and prizes, chat and engage with other users, and customize their in-game avatar. According to the company, it has over 750,000 registered Gen Z users across North America.
“As we strive to continue expanding our brand, we understand the importance of connecting with digital audiences. With Stadium Live, we can integrate the physical and digital realms to engage more effectively with the crucial Gen Z demographic,” said Meghan Roach, President & CEO, Roots. “We are excited to provide our customers with an immersive experience that allows them to fully engage with our brand and products on a deeper level.”
