The hotel chain Rotana has announced plans for new hotels in the UK, Saudi Arabia, Senegal, Algeria and Georgia.
The major expansion in the United Kingdom was showcased along with a growing global portfolio of hotels and resorts at the World Travel Market (WTM) in London. Rotana will launch two new properties under its affordable hotel and serviced apartment brand, Centro in 2024.
Centro New Malden and Centro Kingston are the first two properties that form part of a wider agreement to develop up to 1,500 keys over multiple sites across the greater London region, all under the Centro brand. The hospitality group also marked its debut in Georgia with the upcoming Pontus Rotana Resort and Spa, Gonio. Expected to open in 2026, the five-star property with world-class amenities will add 600 keys to Rotana’s diverse global portfolio.
Building its African footprint, Rotana announced its foray into Senegal with a new Arjaan Hotel Apartments by Rotana branded property. The 150-key hotel in Dakar is set to be completed by 2026. Rotana is also expected to make its debut in the Algerian market with the launch of Azure Rotana Resort and Spa in the port city of Oran in 2024. In Saudi Arabia, Rotana signed four “Edge by Rotana” and one “Rayhaan by Rotana” properties in Riyadh, and an “Edge by Rotana” property in Al Baha.
With these new signings, Rotana is on track to meet its ambitious goal to triple the number of rooms it currently runs in the Kingdom to 6,000 over the next four years. Rotana currently operates 74 hotels in the Middle East, Africa, Eastern Europe and Türkiye, serving more than six million guests per year.
