Dubai’s Rove Hotels has announced a massive expansion plan across the GCC region with a target of 10,000 rooms currently in operation or under development over the next five years.
Currently, the hospitality brand has over 3,400 operational rooms in the UAE, offering co-working areas and gaming hotel rooms among others.
The ambitious expansion decision was made based on the brand’s record-breaking performance in the Middle East region in 2022.
Paul Bridger, Chief Operating Officer of Rove Hotels said: “In this exciting new phase of Rove’s journey, we’re looking forward to taking our unique lifestyle hospitality concept to new destinations.
“As a homegrown brand, we are thrilled to see the tremendous growth in tourism that the region is experiencing, and we believe that Rove Hotels can play an important role in providing accessible quality accommodation options for travellers.”
