Led by Michael Struck, Ruby is working with ARA Europe to build a new hotel with 272 rooms and over 500sq m of public areas, continuing the group’s international expansion drive.
On course to open in Q3 next year, the Munich-based Group’s Lean Luxury Design Hotel is being built in the centre of Dublin. The new Ruby Hotel is being built centrally at the intersection of Arran Street East and Mary Street Little. Capel Street with its many individual stores, restaurants and coffee shops is just around the corner.
CEO Michael Struck said: “The current challenges and future prospects of the industry have confirmed our ‘Lean Luxury’ approach. We make a luxurious and unique hotel experience affordable for our guests, and combine this with a cost structure, which is leaner and more adaptable than usual. This has the added advantage of reducing the risk for our real estate partners. Our strategy works because we fit our luxuries into a relatively small area. We plan and build on a more modular basis; we centralise more and we consistently automate systems behind the scenes.”
Alex Ray, Director, ARA Europe said: “ARA was delighted to partner with Ruby Hotels on its first investment into Dublin. Ruby is a high-quality operator, and its lean-luxury offering will serve an under-provided segment of the market. ARA is an active participant in the Dublin market and is seeking further opportunities across all sectors.”
