The new fast-casual restaurant will open in La Habra, a suburb of Los Angeles in Spring 2021, with plans to roll out the concept across California by the end of 2022.
Owned by Steve Williamson of Majestic Retail Group, the new Texas-style BBQ restaurant has been influenced by South Carolina and Memphis. The restaurant is devoted to giving back to those people in need by facilitating direct food donations as well as fundraisers and other events.
Guests have the option to become ambassadors to the restaurant through a series of initiatives including a ‘cover those in need’ blanket programme and a ‘handmade toys’ first responder programme. Ambassadors will be rewarded with discounts on all food purchases and merchandises.
Steve Williamson, President of Ruby Red’s, Majestic Retail Group and Williamson General Contracting, commented: “Texas barbeque is some of the best food in the country, and I wanted to bring that to Los Angeles. Dining at Ruby Red’s will be an experience that the entire family will enjoy.”
