Lakers player Russell Westbrook will tomorrow open his first store dedicated to his Honor the Gift brand.

Revealed in 2017, his ready-to-wear brand Honor the Gift, tells “the story of a kid born in the poor neighbourhoods of Los Angeles, explains the player. A brand built on self-confidence and the ability to surpass oneself, never to give up”.

On the occasion of the grand opening of the store – open to the public from noon to 2pm – the player will present his latest fall-winter collection entitled “District” which is inspired by the spirit and the atmosphere of the public schools of Los Angeles. It is a collection that condenses its first two, “Private” and “Public” launched earlier this year, and which offers a wardrobe of hoodies, faux leather pieces, “varsity” jackets, graphic t-shirts and sweatshirts for men, women and children.