Familia, the leading off-price retailer in Russia that’s sometimes referred to as the Russian TJMaxx, announces the launch of Familia Home, the first of its stores to specialise in homeware, soft furnishings and home decor.

Familia Home has opened in Moscow at Riviera, one of the largest shopping centres in the city. With more than 300sq m of floor space, the store offers over 22,000 SKUs from brands including BergHOFF, Rondell, Bohemia, Vitesse, Bugatti, Tefal, Vitek, Maxwell, TAC and others.

Familia Home is a completely new format for the company, offering a range of products that are markedly different from the household goods available at other Familia stores. Familia Home focuses on premium designer brands in home furnishings. Drawing on its vast procurement experience and a wide global network of suppliers, the company has put together a product range that is in line with the latest homeware trends and meets the needs of its customers.

The new store’s assortment covers numerous categories, including a wide selection of glass and metal dishware, lighting fixtures, furniture, home decor, home textiles, natural and blended carpets and rugs in a wide range of sizes. The company is also testing new categories – cut-to-length wallpaper and tablecloths, not available in other Familia stores – at significantly discounted prices.