The fitness-fashion brand will launch its first bricks-and-mortar store, which will also double as a gym.
The news comes following the launch of Ryderwear’s fitness app PUSHH, which debuted last year. The store, located in Adelaide, will allow the brand to connect with and sell directly to their consumer base.
The gym area will occupy a space of 775sq m and will feature squat racks, sled tracks, boxing bags and an outdoor area along with a strength-training area. Casual passes, flexible annual and weekly memberships are all available for customers to purchase, allowing them to utilise the gym’s facilities.
Chief Marketing Officer at Ryderwear, Mal Chia, commented: “It’s sort of like an Apple Store, where it is the physical embodiment of what the brand is all about – having an elite training space with a retail store attached to it.
“We believe in living your best life through fitness, obviously the apparel being about what you wear and also the app as well. Now it’s about having a place where you can train.”
