S.Oliver has opened its new flagship store in Frankfurt. The store with a prime location on the Zeil shopping mile has 419 square meters of retail space. The brand also wants to follow up on the opening on Neuhauser Strasse in Munich last year.
On the opening weekend, customers were offered a GIF booth, individual color advice and a customizing service for embroidering the products.
In addition, a whole range of influencers accompanied the opening.
The shopfitting concept, which can be found in all of Rottendorfer’s new flagship stores, combines digitization and inspiration. When presenting goods, indirect lighting is primarily used. Service offers, such as large screens, digital service points or mobile iPad POS systems, should keep shopping as simple as possible and inspire people to get involved with the brand world.
S.Oliver also offers its omnichannel services in the new stores. Articles that are not available in the store can be ordered via the online shop and delivered to the desired branch or directly to your home.
