The boutique will open at 40 Berwick Street will showcase the brand’s premium jewellery collection on the ground floor, the boutique will also offer an in-house piercing studio in the basement. The brand stated that the space will showcase Europe’s largest selection of hand-made fine body jewellery from BVLA, the world’s leading manufacturer.
‘It has always been a dream of mine to bring our unique experience to jewellery and piercing lovers in the heart of Soho. Our aim is to introduce a new energy to the London piercing scene and redefine customer experience with our signature luxury approach and aesthetic.’ – Guy Saar, Sacred Gold
