Shoppers in Hempstead Valley will be the first to sample the new fresh market, with retailer unveiling a new look and feel shopping experience.
The new format is brought to life with a market-style presentation of fresh fruit and vegetables, new signage and a focus on seasonality and proud British heritage. The relaunch of Hempstead Valley’s food hall is part of a multi-million pound store redevelopment and a great example of Sainsbury’s new plan to put food back at the heart of the business.
The store redevelopment reveals Sainsbury’s latest thinking in format and store design including updates to decorative imagery, lighting and fixturing. The pilot will also allow Sainsbury’s to review how customers and colleagues interact with the new environment and will keep customers updated on where and when they can expect to see more of this new and exciting shopping experience.
Graham Biggart, Sainsbury’s Commercial Operations Director said: “At Sainsbury’s we put food first and our new Fresh Food Market is a great example of what we are doing to delight our customers in our stores and showcase our brilliant products. We have created an environment that is both exciting and easier for our customers to shop our delicious, nutritious and great value food.”
